Now That's Clever
Your Satanically-insidious marketing touch for the day:
The investment brochure I got in the mail today had the now-standard "the writing on the envelope is in blue ink and a hand-written font to make it look like personal correspondence" trick. That's nothing unusual.
The "hand-written" note at the bottom of the envelope, which came complete with carefully-retouched ink smears to look like the ink had run in the rain, was magnificent.
Current Mood:  impressed
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