Genderfixing Comics: How? - The Watchtower of Destruction: The Ferrett's Journal
Genderfixing Comics: How?|
DC is rebooting its universe, starting every single comic it has over at #1
. The wisdom of this is debatable. The idea is, naturally, to provide a jumping-on point for new readers... But every jumping-on point for someone new is also a potentially jumpiing-off
point for someone old, and comics is a graying industry. Plus, you know, what do you do in three years when there's a new generation of fifth-graders who are looking down the barrel at issue #36
Regardless, the big problem is the traditional gender bias in comics: which is to say that of the fifty-two new books, only 1.9% have female creators
. And that's actually worse than it looks, because of the "two" female writers, there's actually only one (the redoubtable Gail Simone pulling double duty), and there are zero female artists doing the interiors (you know, the twenty-two pages that actually matter storywise).
I did the slacktivist thing and Tweeted tongue-cluckingly about it when it first came to my attention, but when I actually start to think about solving the problem, my head spins.
The problem with the comics industry is that it's almost been so actively hostile to women for years that comparatively few women read comics... And I can't blame them. The superhero comics that are roughly 97% of the market are almost exclusively male power fantasies, with women stuffed into refrigerators, drawn in ludicrously inflated ways that reduces them to tits, ass, and a mouth, and reduced to supporting roles. And they're sold in filthy stores that are often staffed by creepy guys who hit on every woman who wanders through the door.
There are exceptions, of course - there are women who actively enjoy the power fantasies and find the depictions sexy, there are comics that do get women right and comics so well-written they're just plain good for everybody, and thank God my local comic book store is clean and polite
. So if you're the exception, then I'm happy for you and there's nothing wrong with that.
But generally, when I flip through the comics rack at my local store, I go "Oh dear." And I'm a comics fan
So what we have here is this increasingly stagnant pool of guy strips for a certain breed of guys, which has been reducing for years like a bubbling sauce until its taste is so pungent that only a few want to taste it - guys or
gals, since the comics industry has shrunk considerably over the past thirty years. There are grand exceptions from time to time, usually by independent creators, and much hullaballoo is made about the quality work that gets done... But the day-to-day, line-work of making the latest Jonah Hex or Spider-Man or Power Girl or Booster Gold is done by comics writers who've been fostered in this self-referential culture. Meanwhile, we spin around and around in a shrinking spiral, being made increasingly irrelevant by the movies of the comics, which are frequently more exciting.
How do you break that?
The temptation is, of course, to make it all the girls' problem - a solution I see all the time in my day job of Magic: the Gathering. "Women just need to descend on our hobby in droves and make
a space!" But that's effectively saying, "Hold your noses, girls, you may hate this for the next three years, but eventually you'll make it yours." Not so much. I love Magic, and I haven't wanted to play at my local game shop because, well, it looks like the LARP version of Hoarders
. Telling me to suck it up until things get better is a solution that will not
work when this is, you know, a hobby and not a war.
(As it is, Magic's always had its female girl-power-style teams, which I support, but they've always remained minority factions... Even if, I must note happily, the woman-to-man ration has improved drastically over the past five years.)
So if you can't tell women to infiltrate commando-style, then just tell DC and Marvel to break the market! Stop all of this juvenile crap, and start making mature comics for real people! Except that doesn't work, either. Right now, the comics market works tenuously, which is to say that at least Joe Loyal is still buying comics. Change the nature of the comics he buys weekly for comfort-reading, and he might just walk away... And if you alienate him, then you have to rely on getting the regular attention of people who don't buy comics, and hope they start buying weekly. That's an issue.
Note that the problem is not the fringe comics. DC's always had Vertigo for more "mainstream" attempts at readerships, to some success, and the indie comics have always had a greater percentage of women. We're talking about the DC #1
lineup, the run-of-the-mill Supermans and Batmans and Wonder Womans that have to come out weekly and can't depend on the genius of a Neil Gaiman or a Brian K. Vaughan to make them tick. We're talking the comics that have to be basically interchangeable, so if Jill Schmoe leaves she can be replaced by Jane Doe without a hitch. The stuff that sells weekly, regularly, providing a cash flow that doesn't vary.
And if you change that
to be more women-friendly, what happens if the old fans leave and the new fans don't arrive? Hello, market collapse. And at this point, the formula for writing these kinda of workaday comics is so well-established that you really have to be a deep comics nerd to write them, meaning that only the fanniest of the fans can get in, meaning that largely unless you buy into the culture, you won't get in. Hence, few women.
So they should just start a line and open up new not just women-friendly comics, but comics that are friendly to people who don't read comics! Great! Except that you have the problem of reaching people who don't read comics
. Always a huge trick. People have been trying it over and over again since the independent comics market began in the 1980s, and while you have some isolated moments of success in the people who love Bone or Elfquest or A Distant Soil, they don't last.
Strangely, like books, the mainstream public doesn't love the format, they love their individual authors and series - and the comics market is largely dependent on people who'll buy the latest Spider-Man no matter who's writing it because they love Spider-Man. Tricksy.
But let's say you crack that. You have found this wonderful female artist and writer team who's doing comics, and they're brilliant, and writing stuff that connects with a mainstream audience! Great!
They don't need you!
...in this age of webcomics, why the hell does Kate Beaton
or Kaja Foglio
or Megan Rose Gedris
need you? Sure, they like their compilations and their individual comics just as much as anyone, but then you're not in charge of the show, you're the aftermarket packaging. Profitable, perhaps, but not a comics market making.
So that's the problem. I don't know how you fix it. "Send in a horde of women and ask them to hold their noses" asks a lot of women to endure an entirely optional thing for too long. "Change the main lineup to make it different" risks alienating the slender thread the comics market hangs upon. And "get more women involved!" overlooks that they are involved, just not with you
As Gini says, "When I was young, I sat around with my friends solving the world's problems. Now, I sit around enumerating them." This feels like enumeration, but I really don't see a solution. Alas.
(EDIT: Though as kyburg
notes, manga is
targeted at women, and is fantastically successful at this. So I guess I should be saying, "Genderfixing American
-style comics.")This entry has also been posted at http://theferrett.dreamwidth.org/118660.html. You can comment here, or comment there; makes no never-mind by me.
EDIT: Removed a prepositional phrase.
They don't need you!
They need DC the same reason you need a publisher.
Edited at 2011-06-16 04:21 pm (UTC)
No, actually, I don't need DC. Ferrett got it right. Though Kate Beaton has reportedly been doing work for Marvel, she doesn't really need to. She's already got more readers than any of Marvel's series. We're all getting by pretty well without a paycheck from the Big Two.
I go back and forth on whether I'd like to work for a place like DC or Marvel myself. Really, there are two reasons I'd want to work there. 1: I like superheroes, and 2: I'd like to make their comics better. By better, I mean give them a fresh perspective that they haven't had much of. Ease some of the load on Gail Simone (who is my hero for all that she puts up with). But I wouldn't work for them as a means to help my career.
take the money you made from the latest batman movie, go to all the art schools/lit schools and recruit, actively, a pile of female artisits and writers and give them a 2 year contract and free reign to fly or fail. keep the winners and give them raises and say thanks but no thanks to those who don't succeed. Rinse and repeat. It's called long term thinking.
get marvel and image to go halvsies. a bigger comic market is a win for everybody right?
hell I bet if they gave Cat a nice paycheck she'd write some shit for them. why, she's a proven YA force and everything.
Isn't that what Minx was?
|Date:||June 16th, 2011 04:28 pm (UTC)|| |
here is why
Number one: many male comics fans appear to take their hobby WAY too seriously - compare with the dismissive attitude women have towards their beloved romance books: many will apologize for wasting their time on the Chick Lit and yet buy more; all along knowing it is not a high brow read.
Takeaway: can comics evolve to tackle more light hearted topics?
Number two: How do you portrait in a graphic form "Her heart flittered with trepidation when he touched her.."? like it or not, there are many women reader who are looking for emotional depth of the story and the relationship between characters rather than a fight between arch enemies.
Number three: What's in it for me? How reading a comic can improve my mood/life etc. give me a payback? What's a payback for women who read comics?
If you think comics are incapable of portraying emotional depth, you have not been reading the right comics.
Truth. I don't read her, but I probably shouldn't forget her.
This will never be fixed for the same reason the color balance in comics will never be fixed. A comic starring a woman or ethnic minority (or disabled person, or gay/bi person, or ...), or with "too many" women/minorities/etc, is seen as only having women/minorities/etc as its core audience.
It's assumed that the core audience for your regular comic starring and written by mostly white guys is everyone who reads comics. But for example Static Shock, they assume is only interesting to black people. Wonder Woman is assumed to be only interesting to women (or people who like bondage, depending on the era). Why would white guys want to read about a black guy or a chick? The comics industry assumes they wouldn't, and they're where the money is because it's a self-perpetuating cycle.
The industry is very hostile to minority and female creative people of all types, meaning the very few books written "for" them are rarely written "by" them, and generally portray them as seen by someone who doesn't really care to understand them. I don't see this changing either.
As a white man who wants to read comics about minorities, it makes me sad how right you are.
This is part of why I like Runaways (and it's actually interesting and not a nest of bullshit references I don't care about).
I absolutely love the medium, I think comics are one of the best story-telling mediums out there, but I hate the industry. I'm only reading Runaways now because it's ostensibly "over" and collected into TPBs, so I can but it without the crappy ads and at a price that's actually reasonable for how much time I spend with it. Once in a while, I buy a Batman or Spider-Man collection, if it's a whole arc, and I've heard good things about the creative team or already know them. Sometimes I buy comics based on The Guild or on Joss Whedon properties written by his friends.
But why should I support an industry that even I, who have been reading comics my entire 28 years on this planet (give or take), can't penetrate as a fan, when I can find better stuff online for free? Dr. McNinja? Sure, Dark Horse prints collections now, but it never would have gotten off the ground in print. Kate Beaton, who is arguably the best thing to ever happen to existence? Never would have gotten into the industry normally.
There are so many problems with comics the only thing I can think of is to keep making indie comics and webcomics, and let the big companies come to the people who prove themselves, because the market is way too fragile to try and support new talent, as sad as that makes me.
Market a line of superheroine merchandise to girls a la the Disney Princess franchise. Seriously.
I can actually see this working.
"DC is rebooting its universe, starting every single comic it has over at #1
Is this going to be a side effect of the Flashpoint event?
|Date:||June 16th, 2011 04:59 pm (UTC)|| |
In a word, yes.
|Date:||June 16th, 2011 04:55 pm (UTC)|| |
Good point. I added it to my main goal.
Chester Brown's "Paying For It" is actually a very good book that makes some extremely uncomfortable arguments. I quite enjoyed it, and think to label it as mysogynist simply because it doesn't fit into the assigned roles of "Prostitution == badness" is largely playing into slut-shaming.
One of the things that I find as a woman who's a comics fan (Marvel, currently; I've never been into DC, but I did have my decade of indies) is that there's not a lot of recognition of kind of a third gender, in a sense. I mean, I don't lose my shit over Ms Marvel hanging out in, essentially, a swimsuit. I recognise that it's ludicrous
, and I recognise the equal offense that Iron Man is (rarely) hanging out in a thong, but I also recognise that, right now at least (we will not speak of Avengers #200
) Carol Danvers is a powerhouse in her own right. I'm (somewhat cautiously) stepping foot into Black Widow's stories, with the hope that I will find something similar (certainly she's currently a badass, but she started out life as a femme fatale who seduced men as her MO).
This is, of course, completely eliding the existence of characters like Tigra, but then again, I have happily never ever read anything with Tigra in it, and I don't want to. The character seems like pointless fanboy-bait. I'll add that I definitely see the issues with that type of character; the irony of ignoring her is not lost on me. But I am more putting forth the opinion that, at least in Marvel, there are
female characters I want to read and will enjoy reading; it's not all completely dire there.
But then again, that's also partly because I'm thirty four and I've grown up in this semi-male existence of being a gamer and a comics fan and a rally-race enthusiast so I don't know how much of it is me saying "I have no problems with this," and how much of it is me saying 'And that's how it is." I mean, I don't feel like I'm saying the latter, but I have no idea that I'd even recognise it any more if I was. Partly, this is because I do have spaces to consume my hobbies that aren't skeevy (and for anyone in Seattle, I TOTALLY recommend Dreamstrands as a comic shop made of AWESOME) so I fill them with like-minded women and men who aren't the total knuckle-dragging mouth-breathers who have no social skills beyond "GIRL. GIRL. GIRL. GIRL GIRL GIRL A REAL GIRL."
So, to some (great) extent I agree with you, but I also think that the other side of the pitfall is assuming that all women are the same creature. Not to say that you are, but this is something I see frequently - the 2008 election is a great example. I don't want
"things designed to appeal to women" in that special way that actually means "pink and dinky and cute"; I want "things that have male and female characters who are all treated as adults with agency in their own rights." I worry that if the comics industry as a whole tries to appeal to women, they're going to create, essentially, Bella Sara, which is fine ... if you're twelve
. I don't want
Also, anecdotally, I was in a comic shop in Tacoma a few weeks ago and, of the nine people in the store over the course of my visit, the employee was a woman, and six of the customers were women. All of whom, by the way, knew exactly what they wanted; it was the two men who had no clue what they were looking for. It made me laugh, really.Edited at 2011-06-16 05:06 pm (UTC)
So, to some (great) extent I agree with you, but I also think that the other side of the pitfall is assuming that all women are the same creature.
Well, and that's why I was sure to say this:
"So what we have here is this increasingly stagnant pool of guy strips for a certain breed of guys, which has been reducing for years like a bubbling sauce until its taste is so pungent that only a few want to taste it - guys or gals."
The problem is that it's only to a certain type of guys, and they're not even necessarily representative of the mainstream now.
I'm a woman that reads comics and I've never had any real problems with this sort of thing.
But then again, my favourite movie is Starship Troopers.
I get the impression that women get too hung up on the big breasted babes and the strong men to look past it and see that there's a story and a world in there. Sure, it may not be gender neutral paradise, but does that stop them from living their lives too? Is microsoft not a valid company because it has a man at the head? Is Near Dark for a different audience because it was written by a woman?
Yeah, shit happens to women sometimes. But a girl can want to grow up and be spider man too.
|Date:||June 17th, 2011 02:19 am (UTC)|| |
Exactly. Adam Strange had his eyes torn out. Nightwing was molested. Harold shot. Creeper eaten. Third Robin's dad stabbed to death. Captain Boomerang shot. Martian Manhunter killed by stabbing. Human Bomb punched to death. Uncle Sam left for dead after his entire team slaughtered. Kid Devil atomized. Hell the Green Lanterns are mentally ravaged nearly every week.
|Date:||June 16th, 2011 05:11 pm (UTC)|| |
I think the more real problem than a lack of females in the industry (you really can't drag them in kicking and screaming nor create them from pixie dust and talc) is the lack of really good female characters in comics. If there were more good female characters we'd get more females interested. And there's very few and even less are iconic.
You don't need female writers to have good female characters (as you, as a writer, no doubt know). It helps, yes, but get the good characters in there. the girls in the industry will follow.
Regardless, you're ALWAYS going to get people of any gender in the industry who are interested in .. you know ... the types of things comics are about. The guy who like big guns and action flips and lasers will just be the girls who like those same things. I don't know if i think the industry really *needs* to be equal among gender lines, because it's not about keeping women out or about talent, but about interest. I'd rather see the people that love it and are good at it. Again. better characters will draw in more people of any background.
I'm a woman who's been an incredibly loyal reader of comic books in general for about 20 years. The percentage of that which was mainstream DC universe, however, is probably about the same as their current percentage of female creators (with no particular correlation, mind you, I'll read anything that interests me or has good writing).
I have, however, read a ton of DC Vertigo titles over the years. And those have definitely had a better gender balance.
There's so much more to comic books than mainstream superhero stuff, which is its own weird thing, and I'm used to it being weird and ignoring it unless it does something really cool.
And that's the problem. I've read studies that show that 97% of the market is superhero stuff. And I'm not sure how much of that is selling, but it's probably close to 90%.
Which is a shame. As Pixar thinks of animation as "not just kid's stuff," I do see comics as "not just superheroes." But that's the box now, even if once it was all romances and westerns and all.
I read just about every DC comic in the Superman/Batman pantheon from 1957 to about 1977. I don't recall their being particularly gender-unfriendly in those days, but then again, in those days girls weren't raised to expect any kind of equality.
In those days, you could buy comic books for a dime at any newsstand. Nowadays, besides being aimed straight at the 14-year-old boy market, you pretty much have to go to comic book stores to find them. I hated to see that happen. My kids didn't get nearly as many comic books as I did, and what they got, I thought, wasn't in the same league as those Silver Age books I loved. Maybe it was just nostalgia crowding out reality... but I don't think so.
I'm not sure how much of it is a matter just of gender balance, and how much is a matter of the shrinking size of the market. The comics market that there is works, but it's really fragile, and honestly doesn't do that well for anybody, the retailers, who limp along and cant' return books, the publishers, who make most of their money off the movies and licensing, or even Diamond, who has exclusive distribution contracts with most everybody. So I don't know if gender balance is what would have to happen, or if it'd have to be part of an overall major change in comic publishing.
And that kind of thing is a much bigger challenge. And not entirely something the publishers have control over. Better comic shops, instead of ones that are like somebody's basement, would help, by being welcoming to a broader group of customers. The pricing of comics probably isn't sustainable, $4 a pop for a 32 page comic? When for $10 you can get a hundred page manga, that's black and white and can fit on a regular bookshelf?
And then on top of all that, you add the gender and race issues that cut out a large portion of the audience, limited styles and genres of stories, and the ever-shrinking rest of the audience, and you've got a huge mess that takes a lot to fix. CrossGen
tried a big approach to this, with a variety of genres, and put out some good stuff, and were talking about distributing, but then went under big time, and exposed a lot more was wrong than just low cash reserves.
But even there, for example, the change of writers can make a big difference. I remember when Mark Waid left Ruse, the very next story was a Lost World riff that involved a lot of ladies in gold cheesecake bikinis, and I was just like "Really?"
You know, I'm wondering about why they do the $4 a pop model. Why don't they take a cue from the Japanese industry and take a number of comics that come out at the same rate and put them in magazines? Sure, you miss some of the collectible value (I suppose you could have copies of individual issues advertised in the magazines themselves), but it would get people attached to more titles at once, and doesn't the comics industry want that anyhow?
I would feel ripped off buying 32 pages for 4 dollars, but 20 for 160 wouldn't feel as bad, even though you get the same page count for the same cost. They'd look better on a shelf and stay in good shape without protective covers for longer, too!
|Date:||June 16th, 2011 06:06 pm (UTC)|| |
I will read graphic novel compilations, but I am never going to be a by-issue comic book reader because they're too _short_. I don't want 20 pages of comic and then wait for the next 20 pages and then...
When 1602 came out I picked up the first couple issues and then I threw my hands up and waited for the graphic novel. I want my story, but I want it NOW.
I totally agree with this. Reading an issue takes less time than watching a 30 minute sitcom, even if I'm studying every panel. TS/DR
You make a good point: if a female writer/artist is any good, she doesn't need to play in DC's Superman/Batman sandbox, because she can go do a webcomic instead.
I'd argue that the same is true of male writer/artists. Mookie Terracciano comes immediately to mind as a dude who clearly loves comic books, but he's doing a webcomic instead.
So. If comic books are dying out because all the talent is doing webcomics instead... is that really a problem?
Well, what if someone is a really good writer, but not a great artist? The benefit of these larger companies is that you've GOT an artist on staff.
|Date:||June 16th, 2011 11:31 pm (UTC)|| |
Doesn't need fixing, just needs a dignified burial and someone to put the bit of decent material produced over the decades in a glass case.
Flattered to be mentioned in this post. Especially considering how much I've been thinking about these issues my own self lately.
I grew up reading superheroes, in comics, on TV, in movies. Of course, I had to steal my younger brother's comics to read them, because giving comics to a five year old boy is more acceptable than giving them to a 10 year old girl (???), but I loved them. I drew my own superheroes in all my notebooks. I spent all of 5th and 6th grade drawing superheroes.
When I hit middle school and became more aware of the role I was expected to fulfill as a female, I stopped reading DC and Marvel. It was like realizing the emperor had no clothes, except instead of the emperor, it was nearly every female superhero in these books, and I couldn't unsee any of it. I became embarrassed to be seen reading these comics, not because I was ashamed of my nerdom, but because I was ashamed at how my gender was represented in this medium. And I stopped drawing comics, too, because it became apparent that I wasn't too welcome in this career.
Manga got me back into comics. Oh, it's far from awesome, and probably has just as many problems as American comics, but they were different problems. Also, we were getting a sort of filter on them. It was mainly good comics getting translated, and for once, there were companies putting forth a genuine effort to recruit me as a reader. All of these women as main characters, aimed at women readers, drawn by women artists
. Instead of a naked emperor, I now had a fully clothed, democratically elected president. I was elated. I started drawing again, now drawing manga-influenced romance stories.
I don't really like romance, though. And the manga bubble burst a few years ago (okay, now you're just translating crap; just because it's from Japan doesn't mean it's golden) so I kind of drifted from manga, but I was never pushed out of it. I discovered webcomics, and bookstores had started carrying indie comics. Now here were all kinds of creators doing things, without marketing executives standing over their shoulders telling them "You can't write that. It doesn't speak to our demographic, and we can't sell action figures of that." Such variety of storylines, from such a variety of creators! All different backgrounds and perspectives, and the only barrier to publishing was internet access. Of course, there's gonna be lots of bad ones, but the cream more or less rose to the top. So I started doing webcomics, and built myself a thriving career. Dreams coming true left or right, because I stopped waiting for DC or Marvel to fulfill them for me.
But I never stopped liking superhero stories. I love the concept of superheroes. I love escapist stories, stories that let you vicariously be amazing, and do amazing things. But for me, finding female characters having to put up with the same sexism I deal with in the real world, it's not much of an escape most of the time. I'm constantly ejected from the story, thrust back into real life whenever I notice that naked emperor's genitals still dangling in my face.
I criticize DC and Marvel extensively, because I want to like them so bad. I want to have that world back. I want to fly, and shoot lasers, and lift cars, and not have to worry about how hard it is to roundhouse kick someone while wearing 5 inch stilettos. There is no reason why I should be told to tolerate the way things are while so many people get to have this carefree enjoyment at my expense.
I started writing a series of blog posts called Dressed to Kill
, spotlighting how ridiculously women are treated in mainstream comics, and have been delighted by the reception from fellow comics readers. But I don't know if the message will ever make it to execs at DC or Marvel, who can make changes. But I'm glad folks like you keep making a stink alongside me.
|Date:||June 16th, 2011 11:49 pm (UTC)|| |
As you pointed out, the problem isn't with all comics. To refine kyburg
's statement further, we're talking about genderfixing existing American-style, large-publisher top-run comics.
My suggestion is, don't bother. These comics are what they are, which is directed at a very specific niche, and you can't really change them into something else. It's better to start a new product.
(This reminds me a few years ago about the response to Weingrad's article "Why There is no Jewish Narnia," arguing that Jews don't write fantasy. Lots of threads, people kept hedging the statement down with "sure, but not epic
fantasy" etc. benrosenbaum answered best:
"Why do Jews rarely write faux-chivalric pagan-magical quest fantasy, and, when they do, why does it seem so goyish?")
Rather than try to bring women into a fairly narrow set of products which seem fairly tailored to a non-female audience, I'd rather just see more comics which aren't aimed so narrowly at this niche.
"Why do Jews rarely write faux-chivalric pagan-magical quest fantasy, and, when they do, why does it seem so goyish?"
That's pretty funny. I'd warrant the answer to that is "they do but you simply don't realize the writer was a Jew when there's nothing in the writing that indicates it!"
|Date:||June 17th, 2011 02:04 am (UTC)|| |
Being a long term DC fan, this 'number 1' thing rings as a 'fifth week' stunt and everything will go back to normal soon.
Hell, Marvel went through heck and back over numbering issues. I am confident DC isn't stupid enough to REALLY reboot all it's stuff.
P.S. Especially since it's 52 number 1 issues. 52 is a big plot-number over the past few years.
|Date:||June 17th, 2011 02:09 am (UTC)|| |
To fix comics we need to toss out terms like 'genderfixing'.
Just write some good stuff. That's really all you need. That's really all it boils down to.
I know I'm probably going to get thoroughly mocked for this, and more than likely expose my utter lack of knowledge on how 'the comics business really works' (tm), but what the heck--you've stumbled on the subject of one of my favorite rants, so I might as well share my amazing (and probably utterly unrealistic) solution.
Because yes, I'm another person--girl, even--who loves comics. I love the art form--as an illustrator who loves to read (and to a lesser extent, write), so when I get a chance to read a comic that is done well, with a compelling story combined with gorgeous artwork, then I'm an instant addict. I can't help it--I want MORE. Preferably yesterday.
And yet, I don't buy very many comics. I used to buy a few titles, back in my free-spending college days, but these days all the problems mentioned above, combined with the ever-revolving artists and writers, the 'nothing ever *really* changes' plotlines, and the constant crossover events, all pretty much firmly keep me far, far away from most of the Big Two's output. I wish they didn't--I love Batman, and Ghost Rider, and Cloak and Dagger, and so many other characters its not even funny. So I've spent a lot of time thinking about what would change if I Became Dictator of DC (or Marvel). And my number one change, the thing I think might actually work in the really real world?
Make comics more like fanfiction.
I will now pause for all the fanfiction-haters out there to make their obligatory 'ewwww' face.
Ok, now let me explain--by making comics more like fanfiction, I mean throw out the idea of a single 'canon' storyline. Make comics more like fanfiction, or like the original Star Trek tie-in novels, back in the grand old days where they let authors write pretty much whatever the hell they wanted as long as they left the ship and crew intact at the end for the next story. When the Star Trek TV show ended, those novels were all the fans had until the movies started coming out--and no one cared if it was impossible for Kirk, Spock and co. to have possibly fit all those adventures into a 5 year mission, or that they were on Vulcan in *this* book when *that* book clearly had them fighting Romulans in the neutral zone at the same time. They just wanted to read good stories with the characters and world they'd grown to love.
Yes, I know standalone novels are not comic books, but I still think it could be done. Heck, Marvel and DC already half do this already with their Elseworlds and What If titles--take off with it. Let writers and artists do entire story *arcs* with the best, most unique ideas they can come up with. Use editorial oversight to keep out the absolute dreck, of course, and publish only the best stories that come across your desk--but if you have a story hit your desk that that's pure gold--who cares if it's about how a Victorian-era Superman is turned into a vampire in a steampunk-esque world? Use it, and don't worry about whether it fits into an overall Superman 'canon'. (Which after decades of crazy aliens, Golden/Silver/Bronze/whatever ages, and multiple reboots is so damn weird no one even can keep track of it anyway.) Keep the mainstream storylines going if you must to appease the traditionalist fanboys, but give all these other ideas that are being pitched equal time. In fact, let succeeding writers expand on those ideas. If someone wants to write a story set along in the same universe/timeline as the Frank Miller 'Dark Knight' canon, and they have the art/writing chops to do it well--then why not? Or if a writer wants to write an alternate universe take on Marvel's 'Civil War'--why confine it to a one-shot 'What If' book that doesn't go anywhere? Have them publish it, and if the fans love it, then expand on it.
On the slightly more radical side of things: not sure what ideas would really sell? Do trial runs of the first issue, (or equivalent thereof) in webcomic/web-publishing form, and put them online to gauge fan reaction. Litter *all* the forums with them, not just the big industry dominated ones. Invite scans-daily or other female/minority oriented comics blogs go nuts on them. If you have enough fans going 'this this YES want more of this!', I'd say that's a pretty good indicator right there ...
And yes, this means you might end up with stories where Superman hooks up with Wonder Woman instead of Lois Lane. Or where the Green Lantern Corps actually turn out to be stormtroopers for an evil universe-spannig empire. Or—heaven forbid—have your mainstream, top-tier heroes end up gay, bisexual, disabled, or gender-switched, to name just a few. But if you don’t like one or more of those ideas, well, there’s always the next comic to read.
So anyway, that’s what I think Marvel and DC should do, not another reboot that will inevitably become another murky timeline mess a few years down the road. Sadly, they have not yet made me Queen of the World, so I doubt it will happen anytime soon, however. Which is too bad—I would have bought a lot of comics otherwise. :P
|Date:||June 17th, 2011 04:18 am (UTC)|| |
I've been thinking about a similar issue in a similar industry - I'm a woman working in video games. And the thing is, the games that exist already are what drew me in, and yet at the same time I can see the incredible sexist bias in much of what is being created. And I know firsthand what kind of crap you have to be willing to put up with as a woman working in video games. And the thing is, I didn't go into this work so much because I wanted to change things but because I just wanted to be included, I wanted to be part of the dialogue. Frustratingly, that seems to mean, a lot of the time, sit in the corner and mind your own business while the boys get on with what boys do best. It's frustrating sometimes. Do I give up? If I do then how will things ever change? But I don't really want to be a crusader, either. I just want to make some damn good games.
|Date:||June 17th, 2011 04:58 pm (UTC)|| |
The only semi-worthwhile character in Grand Theft Auto was the sister of the main character.
there's a podcast I love that did a two part on women in comicbooks, really informative listen if you're curious - "Stuff Mom Never Told You" and "Women Superheros"
DC is so irrelevant. Despite their internal hype, their superhero comix haven't really been mainstream for a generation at least. It's an inbred fanfic community that's devouring itself.